How L.A. went from bone-dry to sopping wet "For instance, the Key Well level at the Main San Gabriel Groundwater Basin in Los Angeles County dropped t...
How L.A. went from bone-dry to sopping wet
January 24, 2017
There is no end in sight when it comes to the pressure to raise water rates in drought-fatigued California. The chronic drought, combined with continu...
Why Should I Care? - Understanding & Communicating California's Rising Water Rates
May 16, 2016
The Senate Natural Resources and Water Committee will hold its first hearing of the year on Tuesday, February 14, 2017. The informational hearing is...
Cal WaterFix Senate Info Hearing
February 13, 2017
Why Should I Care? - Engaging Water Customers in a Digital World
March 18, 2016
We spend half of our waking lives staring at screens. Checking e-mails. Following Facebook friends. Scrolling through Twitter feeds. While TV remains the most dominant form of digital delivery, computers have replaced radio as the second most common media activity, according to a study by the Council for Research Excellence. Water managers, take note.
“It’s in water districts’ best interest to establish and maintain a relationship with their customer base by communicating clearly, and often, and developing a communications strategy to do that,” said Paula Luu, a Senior Manager at Net Impact, an environmental non-profit. Luu is the former Communications Manager for the Pacific Institute, a global water think tank.
Customers regard their water district as a reputable resource for information on water supply, water quality and drought issues. “So for water districts, especially those in drought-ridden Southern California, social media allows them to meet customers where they actively go to receive information and news. (Social media) can be used to communicate conservation messages and foster collaboration with their customers to meet mutually beneficial goals.”
So how do water suppliers engage their customers through social media? Digital experts offered their tips and techniques...